Differentiated Products tailor-made for specific needs of different market segments

(Hong Kong, August 8, 2005) Diyixian.com Ltd., Greater China’s largest IP private network service provider, today announced a revamp of their latest product strategies, so as to enhance their well established brand and achieve better product segmentation.

Diyixian has recently been crown one of the Superbrands of 2005 in Hong Kong. Their branding strategies have been significantly endorsed. To further enhance their brand and products, Diyixian has revamped their product strategies.

Diyixian will branch their core businesses into three mainstreams, namely Network Infrastructure, Real Time Communications and Managed Security Service, which form a “Golden Triangle of Networks and Communications”. Network Infrastructure represents connectivity services, including IP private network services. This is the foundation to build Real Time Communications and Managed Security Services.

Significance of IP private network services grows rapidly in recent years. Diyixian is now serving customers of various scales in the Greater China region.

“Our experience with these customers tells us that we have to provide targeted services to individual market segments. As a result, we re-brand our IP private network service to be “ONE private network”. Under the “ONEprivate network” umbrella, there are three tailor-made services for different market segments” said Lap Man, CEO of Diyixian

ONE private network is further divided into three streams: ONE private network Enterprise, ONEprivate network Corporate and Smart WAN.

ONE private network Enterprise and ONEprivate network Corporate are both enterprise level IP private network solutions. ONE private network Enterprise is a regionwide state-of-the-art service delivering Quality of Service (QoS) with Multiprotocol Label Switching Technology. ONEprivate network Enterprise targets multinational corporate and enterprises looking for stability, performance and scalability. ONEprivate network Corporate delivers a cross-border private IP network, which suits best Hong Kong SMEs with presence in the region. Since ONEprivate network Corporate is compatible to many kinds of broadband connection, it can easily be deployed to several highly diversely located offices. As the name suggests, One private network Retail provides a cost-effective, one-stop central management for the WAN infrastructure of retail businesses with hundreds of branches or offices within the same region.

“By providing IP private network with clear position, our clients can choose the service which provides the best cost effectiveness to them,” said Lap Man.

In order to communicate these product strategies, Diyixian held a Business Partnership Workshop to brief their partners on August 4, 2005. Moreover, Diyixian launched a new business partner program with improved incentives and enhanced revenue potential.

“With revamped strategies and business partnership program, we are looking forward to further enhance our brand, not only in Hong Kong, but also in the Greater China region,” said Lap Man.